Think about your favorite book, magazine, or TV show. Why do you like it so much? It’s likely your answer will be, “Because it makes me feel good, and I feel connected to it.” That’s because its content successfully “speaks” to its target audience: you.
Content marketing works in the same way. Traditional marketing methods aimed to achieve one thing: sell, sell, sell! But modern methods focus on building brand identity, connecting with customers on a personal level, and helping them solve problems. Get these 3 things right by using effective content marketing, and you’ll build customer loyalty and trust.
By the end of this course, you’ll be able to:
• Identify the benefits of effective content marketing
• Recognize the types of content that will be effective as a marketing tool
• Create and manage content to fit your marketing strategy
Why take this course?
Whether you’re a marketing manager, marketing executive,or a senior leader, this course can help you build your brand’s voice through the content you share. It will explore what’s meant by content marketing, and show you the benefits of effective content marketing. And, by using the advice in this course, you’ll be able to create effective content marketing that complements your overall marketing strategy.
10 mins | SCORM | Development Plan